Guilty Pleasures #16 - Cruise Month - Live. Die. Repeat./Edge of Tomorrow

It's Cruise Month

Well, with our look at Mission: Impossible out of the way, time to look of some of Tom Cruise’s more recent work. It’s time to look at Live. Die. Repeat. Or is that Edge of Tomorrow?

 Loosely based on the novel “all you need is kill” – the title was dropped from the movie after concerns about having the word ‘kill’ in the title. This movie was hit with critics but it met with a lukewarm reception from a wider audience, earning only $370m on its $180m budget (I’m rounding here) once you factor in marketing costs, that doesn’t leave a large profit.

The film did suffer from some botched marketing. The title of the movie was Edge of Tomorrow and some marketing pieces came with the Tagline ‘Live. Die. Repeat.’ In fact it was so large people confused it for the actual title of the movie (seriously, bad idea to have the tagline larger than the title!) When it came to releasing it for home video “Live. Die. Repeat” became the prominent title, with Edge of Tomorrow being only on the side of the DVD.

Seriously, having a / on the side of your DVD is a terrible idea! It doesn’t look neat, and once your product’s off the new product line, it might well be the first thing a customer would see. Might not encourage them to buy it.

But I’m arguing semantics here, let’s dig into the movie and see what we’ve got here